Here’s a few words from Chase Jarvis talking about what it takes to produce great work. I think this is something I need to strive more towards. It’s easy to let yourself get bogged down on the business side of production. I found myself shooting far less than I wanted to last year. I did spend a good amount of time emailing, drafting proposals, contracts, setting up meetings, phone calls etc. At the end of the day I want to create inspiring art. All the stuff in between is just what needs to happen to make this lifestyle a career, but it shouldn’t be the focus.